Our Latest Stats
See below our latest web, search and social media stats for -
Julyl School Holidays 2024 - 10 June to 21 July 2024 - 41 days
Over this time period our Linku2 School Holidays site had the following stats -
Web Stats
Website Page
Views
21,789
(1,385 to paying advertiser pages - 11 client pages)
Engaged Sessions
7,755
An engaged session is when a site visitor takes an action on a page (eg, click, scroll ...)
External clicks to advertiser websites
253
Note: Our target for advertisers is that they only need on avarage ONE booking for a 100% Return on Investment (ROI).
This is our 10th consecutive growth period.
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Advertiser site page views (6 clients)
1,409
Over the 41 day period our specific advertiser site pages (11 pages) and top level pages with their linked logo adverts recorded over 15,000 events (an event is a click through to an advertisers website, downloading a file, page scroll, form completion or any other engagement a user has with that page).
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Google Search Stats
Google Search Impressions
253K
Google Search Click throughs
4.86K
Our site pages had an average Google page ranking of 10.2 (over 476 pages)
![July 2024 search stats](https://linku2schoolholidays.co.nz/wp-content/uploads/2024/07/search-stats-all-site.jpg)
Google Search Stats
Best Day for Impressions: 24 June - 8,952
Best Day for click throughs: 24 June - 306 click throughs
Mobile Usability: 100%
Our Reach
Whilst we have a good reach through our social media posting Google organic search remains our largest share of our visitor market with -
85.2% of our visitors coming through Google organic searching
7.3% of our visitors coming through direct interaction with our site
Balance of site visitors through our organic social posting or from referrals
The average user engagement rate with our pages and information provided is 91.63%
![user acquisition](https://linku2schoolholidays.co.nz/wp-content/uploads/2024/07/user-acquisition-1.jpg)
Averages
The above stats work out as an average stats each day of -
- 531 site pages visited each day by 171 site visitors (11 advertiser pages viewed each day of promotion)
- 6,170 Google impressions each day with an average of 119 click throughs
- Each paying advertisers web links were clicked on average 6.17 times every day
This is for every day of our holiday promotion
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Social Media Stats - Facebook
Social Media Impressions
27,460
This is an average reach of 670 for each day. Our team share our advertiser posts across groups in their focus region
Social Media Click Throughs
259
Facebook sharing -
Our team share client page posts across over 408 groups across New Zealand
We posted 26 posts for our 11 advertiser pages over the 41 day period and shared these posts 841 times
On the Hibiscus Coast and North Shore we manage groups with over 90,000 followers
Each client had 3 shared posts with an average reach per client of over 3,800 Facebook followers
Prize Draw and Newsletter Stats
School Holiday Prize Draw Entries -
276 Entries
Newsletter Reach -
3 newsletters - No of Contacts: 3,160 site users
Note newsletters are targeted to specific regions for relevance for our families driving them to their local holiday activities
Region Specific Stats
North Shore and Hibiscus Coast Region (6 clients)
Website Page
Views
2,642
(Pages with full client links, programme/activity details and direct to client pages)
External clicks to advertiser websites
201
(This is an average of 46.8 clicks to each client website)
Google Search Impressions
Our North Shore and Hibiscus Coast pages and client pages with full client links and programme/activity information appeared in Google Searches -
- 9,198 impressions with
- 510 direct click throughs to details
Region Specific Stats
Hamilton Region (3 clients)
Website Page
Views
1,015
(Pages with full client links, programme/activity details and direct to client pages)
External clicks to advertiser websites
52
(We had ONE key client in Hamilton only)
Google Search Impressions
Our Hamilton pages and client pages with full client links and programme/activity information appeared in Google Searches -
- 6,136 impressions with
- 292 direct click throughs to details