Lu2HBC logo in circle

Our Latest Stats

See below our latest web, search and social media stats for -
April School Holidays 2024 - 10 March to 28 April 2024 - 49 days

Over this time period our Linku2 School Holidays site had the following stats -

Web Stats

Website Page
Views

25,322
(1,447 to paying advertiser pages
- 9 client pages - eg an average of 148 views of each advertiser site page)

Website
Users

9,731

Engaged Sessions

10,836
An engaged session is when a site visitor takes an action on a page (eg, click, scroll ...)

External clicks to advertiser websites

241
Note: Our target for advertisers is that they only need on avarage ONE booking for a 100% Return on Investment (ROI)
Also note we had another almost 25% increase in site traffic since the previous holiday period. This is our 9th consecutive growth period.
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stats

Advertiser site page views (6 clients)

1,447

Giveaways Entries

96
Over the 49 day period our specific advertiser site pages (9 pages) and top level pages with their linked logo adverts recorded 8,034 events.
An event is either a click through to an advertisers website, downloading a file, scrolling the page, form completion or any other user page engagement.
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Google Search Stats

Google Search Impressions

756K

Google Search Click throughs

8.58K
school holiday search stats april 24

Google Search Stats

Best Day for Impressions: 2 April - 37,284
Best Day for click throughs: 15 April - 370 click throughs
Highest average page position for all site pages: 6.1
Mobile Usability: 100%

Our Reach

Whilst we have a good reach through our social media posting Google organic search remains our largest share of our visitor market with -
86.6% of our visitors coming through Google searching
7.3% of our visitors coming through direct interaction with our site
5.8% of our visitors coming through our organic social posting
The balance of our visitors coming from referrals

The average user engagement rate with our pages and information provided is 91.63%
user aquisition april24

Averages

The above stats work out as an average stats each day of -
- 493 site pages visited each day by 189 site visitors (27 advertiser pages viewed each day of promotion)
- 15,428 Google impressions each day with an average of 175 click throughs
- Each paying advertisers web links were clicked on average 4.4 times every day
This is for every day of our holiday promotion
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Social Media Stats - Facebook

Social Media Impressions

51,338
This is an average reach of 1,047 for each day. Our team share our advertiser posts across groups in their focus region
Facebook sharing -
Our team share client page posts across over 408 groups across New Zealand
We posted 23 posts for our 9 advertiser pages over the 49 day period and shared these posts 538 times
On the Hibiscus Coast and North Shore we manage groups with over 90,000 followers
Each client had 2 shared posts with an average reach per client of over 6,400 Facebook followers 

Prize Draw and Newsletter Stats

School Holiday Prize Draw Entries -  
96 Entries
Newsletter Reach - 
3 newsletters - No of Contacts: 3,044 site users
Note newsletters are targeted to specific regions for relevance for our families driving them to their local holiday activities

Region Specific Stats

North Shore and Hibiscus Coast Region (6 clients)

Website Page
Views

1,837
(Pages with full client links, programme/activity details and direct to client pages)

Website
Users

806

External clicks to advertiser websites

241
(This is an average of 40 clicks to each client website)
For any North Shore or Hibiscus Coast business considering advertising Basing the above School Holidays site, regional site and Facebook stats for the April 2024 holidays the equations are -
  • For a full paying Sponsor Plan, who received approx 15,440 views = 0.015 cents for every page or social post viewed with your links and/or ads on
  • For a full paying Deluxe Plan, who received approx 14,850 views = 0.014 cents for every page or social post viewed with your linksand/or ads on
  • For a non-profit (with 10% discount) Sponsor Plan, who received approx 15,440 views = 0.014 cents for every page or post viewed with your links and/or ads on
  • For a non-profit (with 10% discount) Deluxe Plan, who received approx 14,850 views = 0.012 cents for every page or post viewed with your links and/or ads on

Google Search Impressions

Our North Shore and Hibiscus Coast pages and client pages with full client links and programme/activity information appeared in Google Searches
- 12,123 impressions with
- 307 direct click throughs to details

Region Specific Stats

Hamilton Region (3 clients)

Website Page
Views

889
(Pages with full client links, programme/activity details and direct to client pages)

Website
Users

382

External clicks to advertiser websites

56
(This is an average of 18.6 clicks to client websites per client)

Google Search Impressions

Our Hamilton pages and client pages with full client links and programme/activity information appeared in Google Searches - 
- 6,946 impressions with
- 265 direct click throughs to details
For any Hamilton business considering advertising Basing the above School Holidays site, regional site and Facebook stats for the April 2024 holidays the equations are -
  • For a full paying Sponsor Plan, who received approx 7,835 views = 0.031 cents for every page or social post viewed with your links and/or ads on
  • For a full paying Deluxe Plan, who received approx 7,835 views = 0.027 cents for every page or social post viewed with your linksand/or ads on
  • For a non-profit (with 10% discount) Sponsor Plan, who received approx 7,835 views = 0.028 cents for every page or post viewed with your links and/or ads on
  • For a non-profit (with 10% discount) Deluxe Plan, who received approx 7,835 views = 0.024 cents for every page or post viewed with your links and/or ads on

Want Kiwis to find your fun family activity or programme?

We offer FREE listings as well as affordable and effective SMART Plans to reach your targeted local audience from just $75 per holidays. Check these out ...
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