Our Latest Stats
See below our latest web, search and social media stats for -
Summer School Holidays 2024-25 - 20 November 2024 to 02 February 2025 - 74 days
Over this time period our Linku2 School Holidays site had the following stats -
Web Stats
Website Page
Views
23,839
(2,639 to 11 paying advertiser pages)
External clicks to advertiser websites
361
Note: Our target for advertisers is that they only need on average ONE booking for a 100% Return on Investment (ROI).
This is our 10th consecutive growth period.
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Advertiser site page views (11 pages)
2,639
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Google Search Stats
Google Search Impressions
745K
Google Search Click throughs
6.05K
Our site pages had an average Google page ranking of 9.3 (over 476 pages)

Google Search Stats
Best Day for Impressions: 07 January - 20,807
Best Day for click throughs: 25 November - 506 click throughs
Mobile Usability: 100%
Our Reach
Whilst we have a good reach through our social media posting Google organic search remains our largest share of our visitor market with -
73.5% of our visitors coming through Google organic searching
15.6% of our visitors coming through direct interaction with our site
11.2% of our visitors coming through organic social; and
Balance of site visitors through our organic social posting or from referrals
The average user engagement rate with our pages and information provided is 91.63%
Averages
The above stats work out as an average stats each day of -
- 322 site pages visited each day by 113 site visitors
- Advertiser pages viewed min 35 times each day of promotion
- 10,067 Google impressions with an average of 81 click throughs each day
This is for every day of our holiday promotion
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Social Media Stats - Facebook
Social Media Impressions
45,452
This is an average reach of 614 for each day. Our team share our advertiser posts across groups in their focus region
Social Media Click Throughs
517
Facebook sharing -
Our team share client page posts across over 408 groups across New Zealand
We posted 18 posts for our 11 advertiser pages over the 74 day period and shared these posts 517 times
On the Hibiscus Coast and North Shore we manage groups with over 106,000 followers
Each client had 3 shared posts with an average reach per client post of over 2,525 Facebook followers
Prize Draw and Newsletter Stats
School Holiday Prize Draw Entries -
104 Entries
Newsletter Reach -
5 newsletters - No of Contacts: 3,205 site users
Note newsletters are targeted to specific regions for relevance for our families driving them to their local holiday activities
Region Specific Stats
North Shore and Hibiscus Coast Region (5 clients)
Website Page
Views
2,627
(Pages with full client links, programme/activity details and direct to client pages)
External clicks to advertiser websites
301
(This is an average of 70 clicks to each client website)
Google Search Impressions
Our North Shore and Hibiscus Coast pages and client pages with full client links and programme/activity information appeared in Google Searches -
- 10.6K impressions with
- 295 direct click throughs to details
Region Specific Stats
Hamilton Region (3 client pages)
Website Page
Views
1,031
(Pages with full client links, programme/activity details and direct to client pages)
External clicks to advertiser websites
60
(To ONE main client only)
Google Search Impressions
Our Hamilton pages and client pages with full client links and programme/activity information appeared in Google Searches -
- 5,727 impressions with
- 82 direct click throughs to details